New Overwrap: Extra Shine, Neat Lines, More Attraction

PrinTech Me

NEW Overwrap for Perfumes:

‘Attracts Customers with Extra Shine, Accurate & Neat lines’

New Overwrap: Extra Shine, Neat Lines, More Attraction
Need packaging that captivates customers? Our new acrylic overwrap film delivers extra shine, accurate and neat lines, and a premium look. It not only enhances shelf appeal but also provides excellent barrier properties, sealing in fragrance and preventing scent migration—perfect for high-end perfume packaging.

 

Challenge

    One of our top Perfume Industry customers said:
    “We strive to push the limits of package design by creating new elements that will evoke new emotions and attract customers”.

    They showed active interest in new, more attractive overwrap packaging options so we were looking for something even more attractive and glossy and shiny plus with an added value for customers.

Insight

  • Our customers need Innovative packaging with value added properties for Perfumes.

Solution

  • We recommended to them to use our Acrylic Overwrap film which has great barrier properties for:
    • keeping the scent inside the packaging and not allowing the perfume to migrate either.
    • Additionally, it is much glossier and shinier compared to normal overwraps and so, its really ‘catches your attention’.

Results

  • Visual appeal found by customers with added shine in the overwrap helping it stand out on the shelves.

  • Added value for the end customer with the superior barrier properties holding the scent inside the pack and no scent migration with other perfumes alongside the shelves for the end consumer.